INTRODUCTION

How a leading Build to Rent operator uses AI leasing automation

urbanbubble is one of the UK's leading residential operators, managing around 11,000 Build to Rent homes alongside a large leasehold portfolio. At that scale, leasing is a volume game: hundreds of thousands of enquiries a year, and every one is a potential lease if it's answered fast enough. In this video case study, founder and CEO Michael Howard explains why urbanbubble brought in Vinny to automate its leasing enquiries, and what changed once every prospect started getting an instant, consistent reply. What began as a proof of concept on five communities is now rolling out across 27. Watch the full conversation below.

IN THEIR WORDS

Inside urbanbubble's leasing automation, with founder Michael Howard

SUMMARY

urbanbubble's results with AI leasing automation

Michael's team found Vinny while rethinking their tech stack, looking to cut waste and automate repetitive work without taking people out of the equation. Leasing was the obvious place to start. urbanbubble now answers 100% of enquiries in under 10 seconds, across every channel, at any hour, so no lead goes cold waiting for a reply. That means a stronger pipeline from fewer leads, faster progress from enquiry to application, and a better experience for every prospect. Just as important to Michael, Vinny supports his people rather than replacing them, freeing the team for higher-value work. After proving the concept on five communities, urbanbubble is rolling Vinny out across all 27 in its pipeline, with a business case that stacks up two to three times over. Build to Rent and co-living operators face the same enquiry-volume challenge, whatever the door count. See how you can replicate urbanbubble's results in your own operation and book a demo.