Dave Norwell joins Vinny as Go-to-market Lead, bringing national sales experience from FreeAgent and founding sales roles at two startups.
Dave Norwell has joined Vinny as Go-to-market Lead. He started in September and leads our expansion across the residential property sector.
Dave was most recently National Sales Manager at FreeAgent, the accounting software company for small businesses. Before that he held founding sales roles at Eastpoint and System Booking.
He joins at a busy time. Vinny is the AI teammate for property teams, handling leasing, maintenance, finance, campaigns and analytics for build to rent, student accommodation, co-living, later living and letting agency teams across the UK, EU and Australia. Every conversation with a new operator needs someone who can connect that team's day-to-day problems to what Vinny actually does.
That's the gap Dave fills. He has led sales nationally at an established software company, and he has been an early sales hire at two startups, where there is no playbook to follow.
"I was impressed by the openness and honesty throughout the interview process, and having worked in proptech before, the concept really resonated with me," says Dave. "I also took a bit of a risk and messaged Johnny to ask if he fancied a beer and a chat, just to see how we got on. We did, and the rest is history."
Asked what sets Vinny apart, he said: "At its core, the team are straightforward and honest. I've been in and around the startup world for a while, and there's often a fair amount of bravado and spin. We have a great product, but we challenge ourselves every day on what we can improve. It's often said but rarely practised."
Dave has spent his career in startups and scale-ups, including the journey at FreeAgent, and he brings a huge amount of sales experience with him," said Johnny Siu, CEO at Vinny. "That knowledge and way of working will help us improve a sales motion that's already working well, and keep growing globally.
Welcome to the team, Dave.

