Zero Vacancies: How Heimstaden Filled Soho Wharf for the First Time

By partnering with Vinny, Heimstaden transformed leasing at one of their flagship sites. Vinny automated enquiry handling, booked viewings at scale, and kept every prospect moving, helping the team hit full occupancy at Soho Wharf for the first time ever.

Success at a glance

Occupancy and Revenue

• Zero vacancies at Soho Wharf (first time ever).

• £20k revenue accelerated - voids cut from 30+ to just 11.

Leasing Performance

• 3× more viewings booked.

• 67% enquiry-to-viewing conversion - 2× higher than before Vinny.

• +72% increase in viewings, beating the 25% target.

Efficiency and Operational Gains

• <10 second response times, faster than 2-minute goal.

• 99% of initial interactions automated - the office phone no longer rings.

• 103 staff hours saved in the first month.

The Challenge

For Heimstaden, the pressure was relentless. Enquiries kept flooding in, but teams were drowning in manual tasks like arranging viewings, logging updates to the system, and replying to the same routine questions. At a landmark development like Soho Wharf, the stakes were even higher. Every delay meant longer void periods, frustrated teams, and revenue slipping through their fingers.

The Solution

With Vinny on the team, Heimstaden could finally keep pace with demand. Vinny qualified every enquiry instantly, booked viewings without delay, and kept records up to date automatically. Routine tenant questions were answered around the clock, freeing staff from the constant pressure of the inbox. At Soho Wharf, this meant no more bottlenecks, no more missed opportunities, and a team that could focus on filling every home.

How Heimstaden uses Vinny

Heimstaden use Vinny across the lead-to-lease journey, from qualifying leads, to booking viewings, and managing all of the admin and messages that comes with that.

To Qualify Leads and Schedule Viewings

Vinny pre-qualifies applicants, books viewings automatically, and moves prospects through the leasing process faster, cutting vacancy fill times from weeks to days.

To Integrate Tools

Vinny connects 9 different systems into one place, removing duplicate data entry and giving the team a single, reliable source of truth - saving time, cutting costs, and creating leaner operations that will scale.

The Results

With Vinny on the team, the results were immediate. At Soho Wharf, Heimstaden reached zero vacancies for the first time ever. Viewings trebled across their portfolio, enquiry-to-viewing conversions doubled, and response times dropped from minutes to seconds. In a single month, Vinny helped deliver 170 viewings, process 448 enquiries, and save the team over 100 hours of admin. The phone in the office stopped ringing, tenants were supported instantly, and leasing momentum turned voids into £20,000 of accelerated revenue. For the team, the difference was clear: less firefighting, more focus, and the time to grow.

What the Team Says

“Vinny captures the enquiries that we would normally miss and gives us lot of time back. Our hectic day-to-day spent answering the phone is now spent with residents and running viewings.”

— [Sunny, Lead Negotiator, Heimstaden UK]

“A piece of advice, if you use Vinny get a new pair of shoes because you'll never be at your desk.”

— [Amit, Head of Operatoins, Heimstaden UK]

Why it Matters

For Heimstaden, reaching zero vacancies at Soho Wharf was more than just a milestone. It proved that their team could deliver at scale without burning out. With Vinny taking on the admin and keeping every enquiry moving, staff finally had the freedom to focus on residents, landlords, and long-term growth. Tenants felt supported, void revenue was captured, and the business gained a repeatable model for filling large developments faster.

See how Vinny could help your team do the same.